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Ford faces more competition in police car market

Detroit Free Press -- Ford has long dominated the police car market, but will face more competition as it tries to hold onto that market share, even with the all-new Ford Police Interceptor that it is introducing today.
The Crown Victoria, introduced in the early 1980s, has long dominated police car sales and accounts for about 75% of the police car market with annual sales that exceed 45,000, Ford officials said in November.Ford confirmed last year that the new Interceptor will be based on the company’s Ford Taurus full-size sedan and will replace Ford’s Crown Victoria-based Police Interceptor in 2011.“The bottom line is they have a police car that defines the American police car,” said Jim Hall, managing director of 2953 Analytics in Birmingham. “Police departments love it for a million rea


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Submitted Mar 13, 2010 By: igbo
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REPLIES (newest first)
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kelsielee
Champion Author Atlanta

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Message Posted: Mar 14, 2010 7:37:28 PM

I've never noticed what kinds of cars the police have here. However, in all the mysteries that I read, they are always joking about the police driving around in the very conspicuous Crown Vics.
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RobRD
Champion Author Alberta

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Message Posted: Mar 13, 2010 9:23:58 PM

This should be interesting how Ford deals with the competition.
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alterman156
Champion Author New York

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Message Posted: Mar 13, 2010 9:01:48 PM

Competition is good for business. It will give police departments a choice of at least three vehicles to choose from.
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TheDix
Champion Author Ontario

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Message Posted: Mar 13, 2010 1:23:03 PM


Ford is my kind of car.
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hank1326
Champion Author Los Angeles

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Message Posted: Mar 13, 2010 12:57:14 PM

CV is a sturdy and safe vehicle. The CHP sale their retired vehicles, its a great option for teen driver's first vehicle.
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ziyulu
Champion Author Oklahoma City

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Message Posted: Mar 13, 2010 12:48:16 PM

The sad thing is that I see Toyota Camry's as police cars. Maybe the police department wants something that can accelerate easily?
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TJC47
Champion Author Indianapolis

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Message Posted: Mar 13, 2010 12:45:38 PM

Another car that made a even greater cruiser was the cousin of the
Crown Victoria, the Mercury Marauder with 302 horses under the hood
out performed and handled much better than the C.V.
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julius1st4
Champion Author Ontario

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Message Posted: Mar 13, 2010 12:42:19 PM

I think that FORD just pulled a "Major Boner" The Crown Victoria Intercepter was as good as it comes . It had about 99.9% of the bugs
worked out of it. Most important; it was a "Rear Wheel Drive" and had a Full Frame. and it could cruise all day at 100M.P.H. [safely]
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WilW
Champion Author Atlanta

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Message Posted: Mar 13, 2010 12:39:07 PM

Cops like rear wheel drive.
The Taurus is front wheel drive or ALL WHEEL DRIVE!
With training, I think the cops will LOVE that AWD option!
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streetcars
Champion Author Toledo

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Message Posted: Mar 13, 2010 12:35:44 PM

A local city just bought Chryslers over the Crown Vic and saved a few bucks on the car. After installing all the "police options" not included they spent close to $2000 more per unit than the Fords. OOPS!
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DellDude2
Champion Author Nashville

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Message Posted: Mar 13, 2010 12:33:35 PM

Do a Google or Bing search to see pictures of the Ford Police Interceptor... it looks "bad to the bone"! Watch out!
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esquared
Champion Author Oklahoma City

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Message Posted: Mar 13, 2010 12:26:29 PM

A law enforcement friend said she was just glad she didn't have to buy the fuel for the Crown Vic....
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rocket_ron
Champion Author Grand Rapids

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Message Posted: Mar 13, 2010 12:24:40 PM

Police cars need to be large enough to hold computers, guns, radar, radios, safety items, perps, etc. The Crown Vic was a good car for this. They won't be able to carry as much of this stuff when they downsize to the Taurus. May have to load each car with certain equipment for specific uses.
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QuentD
All-Star Author Georgia

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Message Posted: Mar 13, 2010 12:21:49 PM

Right nojsts.
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Mowerman08
Champion Author Milwaukee

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Message Posted: Mar 13, 2010 12:21:20 PM

Until I read this, I never paid attention to what was being used here. I think it is GM, but I really don't know and I know that I really care.
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nojsts
Champion Author St. Louis

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Message Posted: Mar 13, 2010 12:20:52 PM

Just a long as they are American made with American workers.
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jocamat
Champion Author New Jersey

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Message Posted: Mar 13, 2010 12:19:27 PM

Once GM stopped making full sized Impalas and Caprices, Ford got the benefit of the only truly full sized sedan to be used for police cruisers. The new Taurus is not as big as a Crown Vic, but with the SHO package will be more than enough to be used.
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BobbyVA
Champion Author Virginia Beach

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Message Posted: Mar 13, 2010 12:15:02 PM

Crown Vics and G. Marquis are totally defined as police interceptors and most had 250,000 - 350,000 miles before they were traded by police dept fleets. The 4.6 & 5 L engines were long lasting and very durable. Most in large cities were never turned off except for gasing and maint.
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Valricoslash
Champion Author Tampa

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Message Posted: Mar 13, 2010 12:14:29 PM

I'm sure the new Taurus interceptor will be based on the Fod SHO engine. Ford has cornered the market an the others will have a hard time breaking in although GM will probably do pertty good because it is subsidezed by we the taxpayer.

[Edited by: Valricoslash at 3/13/2010 2:15:13 PM EST]
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jackinthebox
Rookie Author Kansas City

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Message Posted: Mar 13, 2010 12:13:15 PM

Stay with American, Stay with Ford!
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JoeKR
Champion Author New Jersey

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Message Posted: Mar 13, 2010 12:13:12 PM

I question the need of a full -size car as a police vehicle, particularly if the entire fleet of police cars are the same vehicle. It might be better thinking for departments to think of the various duties where vehicles are involved and buy accordingly. For example, there is no reason to use a fuel burner where the car is used as a mobile warning sign - something I see frequently. In fact, I wonder about spending a policeman's time to sit parked, with engine running, while a work crew is working in the same place for days on end.
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Sam195
Champion Author San Bernardino

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Message Posted: Mar 13, 2010 12:11:32 PM

I think they'll keep buying Fords.
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TJC47
Champion Author Indianapolis

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Message Posted: Mar 13, 2010 12:09:49 PM

Carbon Motors has designed a new police cruiser and I believe it will
be cost prohibitive to produce therefore, many police agency budgets
will not be able to procure them.
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Metro Man
Champion Author Flint

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Message Posted: Mar 13, 2010 12:09:06 PM

Good for them.
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Dennisjk
Champion Author Detroit

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Message Posted: Mar 13, 2010 12:07:06 PM

Maybe they'll start buying Toyotas.
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Dipstick1
Champion Author Amarillo

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Message Posted: Mar 13, 2010 12:04:33 PM

Can you say hemi?
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balljars
Champion Author Michigan

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Message Posted: Mar 13, 2010 12:04:09 PM

Ford is doing a lot of things right.
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scoop2008
Veteran Author Ontario

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Message Posted: Mar 13, 2010 12:02:06 PM

FORD is number one and still is
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swrestler
Champion Author Grand Rapids

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Message Posted: Mar 13, 2010 12:01:49 PM

Go Ford... Number 1....
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lightbulbman2008
Champion Author Worcester

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Message Posted: Mar 13, 2010 11:58:25 AM

FORD IS STILL #1.!!!!!
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imadriver
Veteran Author Twin Cities

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Message Posted: Mar 13, 2010 11:55:14 AM

The best part of this story is that the Ford Motor Company is ahead of the curve in evaluation of its already successful Crown Victoria model and work on improving the selection for consumers with the Interceptor. In recent years the CEO of Ford has made some unfortunate choices with the company's advertising dollars and "social-political" stands. Make a good product, support it with excellent dealerships and service, and you will remain a strong symbol of American know-how at work.
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caddilac
Champion Author Ontario

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Message Posted: Mar 13, 2010 11:53:05 AM


The police force in my city uses Chrysler products.

Any car that isn't real wheel drive the police try to avoid.

That should be a message for the rest of us.

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Kato51
Champion Author Atlanta

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Message Posted: Mar 13, 2010 11:48:29 AM

Horray for Ford. He represent us well. We need to continue the Crown Vic as the police status symbol.
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52MPG
Champion Author Dayton

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Message Posted: Mar 13, 2010 11:47:16 AM

Made in America will be a plus.
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915Chief
Champion Author San Diego

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Message Posted: Mar 13, 2010 11:37:15 AM

You go Ford...and listen to your customers so you don't lose them.
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Lengas
Champion Author Gary

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Message Posted: Mar 13, 2010 11:35:53 AM

Ford is leading the way.
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rowing
Champion Author Macon

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Message Posted: Mar 13, 2010 11:33:25 AM

Go Ford!
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72_Monte
Champion Author Twin Cities

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Message Posted: Mar 13, 2010 11:32:54 AM

I've seen alot more Chevys and Dodges out there.
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fhcmedic
Veteran Author North Carolina

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Message Posted: Mar 13, 2010 11:32:23 AM

Ford is doing well and I'm glad. Hooray for the American Cars!
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rippinusoff
Champion Author Lexington

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Message Posted: Mar 13, 2010 11:32:09 AM

Chysler has always been junk...hope Ford stays with it to dominate the market
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Michaelsz06
Champion Author Phoenix

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Message Posted: Mar 13, 2010 11:27:26 AM

Every cop I ever talked to always hated the crown Vic's! For one reason is there gutless, and there favorite these days is the Tahoe....
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my3sons
Champion Author New York

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Message Posted: Mar 13, 2010 11:22:58 AM

keep Ford in business
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silvolvo
Veteran Author Twin Cities

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Message Posted: Mar 13, 2010 11:21:39 AM

just keep them affordable as this is TAXPAYER money to buy them.
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arnerator
Champion Author Seattle

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Message Posted: Mar 13, 2010 11:19:23 AM

They need a big, honkin muscle car.
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madison8359
Champion Author Cleveland

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Message Posted: Mar 13, 2010 11:17:46 AM

Ford has the momentum and the history. It also provides jobs for Americans that build them.
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RandyK9
Champion Author London

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Message Posted: Mar 13, 2010 11:15:45 AM

Make them noticeable to help the Public out !!
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TFowler513
Champion Author Memphis

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Message Posted: Mar 13, 2010 11:11:41 AM

Just as long as they are readily identifiable while doing 90!!!!
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mvosevich
Champion Author St. Louis

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Message Posted: Mar 13, 2010 11:10:12 AM

I just can't see 2 350lb suspects in the back of a mustang.
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mecforyou
Champion Author Iowa

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Message Posted: Mar 13, 2010 11:09:18 AM

It will be interesting to see this all pan out.
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sg413
Champion Author California

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Message Posted: Mar 13, 2010 11:08:20 AM

The new Taurus makes sense as a police car. But I do like the Chargers that I see too.
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